Taylor Swift 1989 Aesthetic

Summary: Taylor Swift’s fifth studio album, 1989, had a highly distinctive aesthetic that set it apart from her previous work. From the bold and bright colors, to the clean and simple design, to the retro throwback vibe – everything about 1989 was designed to captivate the audience. As one of the most influential pop albums of the decade, it is worth examining the aesthetic choices that made it the hit it was.

1. Color Palette

The color palette of 1989 is distinctively different from anything that Taylor Swift had done before. The album cover itself features a polaroid picture with a blue tint, showcasing a vibrant surreal world in the background and a boldly printed “TAYLOR SWIFT” sign in white against a black backdrop. All of the music videos and promotional materials for the album featured similarly bright and bold colors, such as neon pinks, yellows, blues, and greens. These colors were utilized in every aspect of the album, from live performances to merchandise.

The color palette evoked an 80s-inspired aesthetic, making it feel both nostalgic and modern at once. The colors worked together to create a dreamy, fantastical world that listeners could get lost in. By utilizing vivid and lively hues, Taylor Swift introduced a new era of her career that was bolder and more daring than anything she had previously done.

The choice of bright colors in the album design, along with the fairy tale dreamscape created by the visuals, helped establish Taylor Swift’s larger-than-life persona all while emphasizing the big sound that the album ushered in.

2. Typography

The typography for 1989 is appropriately bold and playful to match the overall color scheme and dreamy aesthetic. For the album title, the iconic Helvetica font was used, but it was altered slightly to give it a futuristic, streamlined quality that made the title pop. Additionally, a hand-drawn script-style font was used for many of Taylor’s lyrics in the promotional materials, album booklet, and various music videos.

This mix of fonts helped the entire project emanate an unapologetic, individualistic feel. The pull and push of the two fonts worked masterfully to give the album’s visuals a unique and versatile vibe that carried over well throughout everything connected to it.

The typography added a layer of polish and sophistication to the overall design, emphasizing how far Taylor had come in her career. It showcased her ability not just to write hit songs, but also think about every aspect of her craft as an artist.

3. Photoshoot and Music Videos

Taylor Swift knew how important visuals were for her album, so she took a lot of time and care in designing the photoshoot and music videos. She chose to work with photographers such as Angelo Pennetta, who used modern techniques to create a classical aesthetic. The poses and expressions that Taylor used throughout the photoshoot emphasized her newfound confidence and maturity as an artist.

The famous music videos for “Shake it Off” and “Bad Blood” featured Swift in various costume changes and scenarios, all within special effects-laden environments designed to be memorable and awe-inspiring. The star-studded casts (including; Kendrick Lamar, Selena Gomez, Lena Dunham, Hailee Steinfeld, Ellie Goulding, and others) contributed to the overall success of these video spectacles.

The music videos revolved around themes of school dances, working out in a 80s workout class and battling it out in a spy-movie-esque showdown. These themes all built together to add a layer of magnetism and nostalgia not only to the album but to the promotional materials, allowing the videos to be a huge marketing tool for the album as well.

4. Album Booklet

The 1989 album booklet was as important as the music inside it. The booklet featured Polaroid pictures – tying into the aesthetic of the album cover. Nonetheless, they were not just the same type of photos. Here, the photographs included behind-the-scenes images from the recording studio, previously unseen throwback childhood photos, and empowering mantras.

The overall effect was that Taylor Swift was providing fans with an intimate look into her life and creative process. Fans could feel like they were along for the ride with her, in the studio, crafting these unforgettable pop songs. The booklet was designed with care and attention to detail, which shows how seriously Taylor took every aspect of her work

The booklet’s photos combine elements of playfulness and elegance, often featuring candid snapshots of the star alongside inspirational snippets of lyrics or motivational quotes. It all adds up to a complete picture of the artist, showcasing both her vulnerabilities and strengths.

5. Retro-inspiration

The entire aesthetic of 1989 was inspired by retro elements, especially those from the 80s. This including neon colors and classic fonts aloingside Polaroid-like imagery. That’s a lot of throwbacks for one piece, right? But Taylor Swift wasn’t just throwing nostalgia at listeners for no reason.

The 80s had a distinctive, bright color schemes and shaped high-energy vibes and it certainly shows throughout the album’s visuals, audios, and promotional materials. Additionally, the use of Polaroid-esque photographs highlights the ways in which Taylor wanted to create an air of nostalgia around the project itself. All in all, everything from 1989 deviated from what she had done in the past, blending pop-punk sounds with new influences to create an album that defies categorization and remains unique years later.

By drawing inspiration from the past and mixing it together with innovation and originality, Taylor Swift has created something that feels like it stands outside of time itself. Pitchfork called 1989 “a huge, unified, ’80s-radio-pop statement, still so strange and singular because nobody else would dare make a pop album like this” and I’d have to agree.

6. Conclusion

Every single aspect of 1989’s aesthetic was meticulously crafted to be young, fun, captivating, and unique. It was Taylor Swift’s contribution to shaping what pop music could look and sound like, exploring new territories and creative ventures while presenting her own personal vision for both the music itself and all the associated visual elements.

No one could have predicted just how much of an impact 1989 would have upon its release, but looking back on it today, it’s clear that it has changed the way we think about pop music overall. The uniqueness of its aesthetic, combined with the one-of-a-kind artistic statement its creator was making at the time, helped make 1989 an instant classic and one of the defining albums of the last decade. And with Taylor Swift’s continued experimentation and evolution as an artist, one can only imagine what other innovative surprises she has in store.

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